DEFINITIONSSOFT DRINKSBottled waters The bottled water category includes plain still and sparkling water in retail sizes up to 2 litres and also jugs up to 10 litres. Bulk packs/HOD are excluded. Excludes unsweetened flavoured waters, i.e. with fruit essence. These are included in the Flavoured water category. Flavoured waters Includes both unsweetened flavoured waters (with fruit essence) and sweetened flavoured waters. Flavoured functional waters Flavoured waters that contain added botanicals, vitamins, minerals, oxygen or other functional ingredients. The functional ingredients (e.g. herbs such as mallow) may also serve as flavouring. Either clear or opaque. Fruit juices 100% fruit content equivalent. Sometimes referred to as pure juice or 100% juice. Smoothies are also included here. Nectars 25 to 99% juice content. Fruit drinks Fruit based drinks with content up to 24%. Generally these will be still drinks that have a fruit positioning but are not iced teas or another specific category. Iced Tea This is still and sparkling variants. These are drinks that portray themselves as tea-based. They almost all have a fruit flavour, peach and lemon the most popular. Sports drinks Sports drinks are defined as beverages using scientific analysis to make claims about the improvement of physical performance during sport or about speeding recovery. Sports drinks are divided into isotonic, hypotonic and hypertonic drinks, based on their osmolality relative to that of blood. The osmolality of a fluid is a measure of the number of particles in a solution. In a drink these particles will comprise of carbohydrate and electrolytes. Isotonic drinks are in balance with the body's fluid. They quickly replace fluids and minerals lost by sweating and supply a boost of carbohydrate. Hypotonic fluids have fewer particles than blood and replenish fluids lost through sweat faster than isotonic drinks and without a carbohydrate boost. Hypertonic drinks have more particles than blood. They are used to supplement daily carbohydrate intake normally after exercise to top up muscle glycogen stores. Other functional drinks Also known as nutraceuticals, these products derive their functionality, in most cases, from a combination of different ingredients. They provide a specific health benefit (such as improved digestion) or are designed for a specific purpose (such as increased libido). Nutraceuticals are divided into two broad segments; mind drinks and body drinks, each of which has a myriad of particularly oriented sub-segments. Other still Other still drinks not elsewhere specified that have a non-fruit base - coconut for instance. Energy drinks The energy drinks category only includes the functional energy drinks, or body and mind stimulation drinks. It thus excludes glucose based refreshment energy drinks, such as Lucozade NRG. Broadly speaking, the products this category thus captures are those providing a quick boost, with a definite image reinforced by the promotion and packaging. Iced Coffee These are ready to drink coffee based drinks served and consumed cold. Carbonates The carbonates category includes sparkling soft drinks with a flavour, often cola, lemon/lime or orange, but other variants too. HOT DRINKSCoffee Coffee (bean, powdered) Tea Green, black, white, herbal Other hot Cocoa/hot chocolate Malt or plant-based powders, granules, etc mixed with either water or milk MILK DRINKSMilk
Flavoured milk
ALCOHOLBeer
Wine
Spirits
Other alcohol Cider
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